The competition in today's travel industry is tough. Potential travelers are constantly receiving impressions and new inspiration on where to travel next – from commercials, magazines, tour operators, influencers, social media, etc.
Constantly changing external and internal market forces are affecting the ways travelers perceive and consume travel. Digital marketing tools allow destinations and travel brands to react quickly to change and to deliver highly personalized messages to very specific audiences. But to do this effectively the first, key requirement and foundation of any tourism marketing strategy is to know exactly who the brand should be targeting, travelers' preferences, habits, concerns and aspirations and how to reach them.
And that is where Travellyze comes in.
Travellyze delivers a massive amount of data through a
simple, intuitive online dashboard.
Withinminutes of your first login you can:
Produce brand assessment reports to clarify and evaluate your destination's brand within each market and among different segments – including the possibility to benchmark your destination against your competitors.
Learn more about your recent visitors: Who are they, how do they find inspiration, what do they value, how was their experience, would they like to come back – and what characterizes potential revisitors?
Reveal which markets and/or segments hold the biggest potential in terms of attracting new visitors to exactly your destination.
Learn more about the travel behavior and preferences among your niche target group(s) – whether it's foodies, luxury travelers, families, outdoor fans or something else.
And much more…
Whether you're a tourist board, tour operator, cruise line or hotel, Travellyze offers a variety of products to accommodate your specific needs.
The platform is incredibly simple to use but you may also want to ask our expert analysts to help you interpret the data and present key insights and actionable conclusions in one of our comprehensive reports:
Brand Assessment Report
Traveler Profile Report
Full Market Overview
If the answers to your questions are not found within the massive amount of data in Travellyze today, we also offer the possibility to do tailor-made surveys, focus groups, travel trade surveys, etc. Our team of experienced consultants based in each outbound tourism market can also compliment the proprietary research with a range of third party data analytics tools for tourism. All you have to do is tell us what you'd like to know.
Up for doing your own analysing? With a single user access, you are given your own unique login with the specific markets and destinations matching your needs.
Tour operators and travel agencies
Travellyze helps tour operators and travel agencies tailor their products and marketing to match the expectations and demand of their target audience. We offer unique insights into which destinations travelers are considering, which aspects of the destination will affect their decision, when they are planning to travel and how they book. All of this, and more, can be cross-referred to 100+ destinations.
The Travellyze traveler survey questionnaire includes specific questions about the cruise product. The system identifies travelers that have been on a cruise and those that plan to take a cruise in the future. Travellyze can therefore create a profile of potential cruise travelers for each of the 13 European markets on the system and their perceptions of 100+ destinations.
Hotels and hospitality
What is the market for your property in different European countries? What type of accommodation are travelers most interested in? Are those that are interested in your type of accommodation offering also interested in your destination and if not which destinations are you competing with? The answers to all these and countless other questions relevant to the hospitality industry can be found on Travellyze.
Destination management organizations and destinations
Travellyze was designed by destination marketers as a solution to the challenges of building marketing strategies in multiple countries without granular data and actionable insights on the perceptions, attitudes and behavior of travelers. Our system has been created to answer all the questions destinations should be asking themselves when planning promotional activity in any market.
Travellyze is able to segment travellers in the top 10% income bracket who have purchased premier travel services, business and first class flights, 5* + hotels, butler or chauffeur services, etc. in the last 12 months. Having identified these luxury and premium travelers Travellyze can build detailed consumer profiles and identify the destinations and products that are most appealing to this type of traveler.
Across our 13 markets, we offer access to intel on destinations from all over the world! All 13 markets have intel on the below destinations, but the various markets also have additional destinations in their destination intel portfolio. Reach out to us, if your destination of interest is on the list.
Austria Belgium Bulgaria Croatia Cyprus Czech republic Denmark England Finland France Germany Greece Iceland Italy Luxembourg Malta Netherlands Norway Poland Portugal Romania Russia Slovakia Slovenia Spain Sweden Switzerland UK (as individual countries or as one destination)
Africa and the Middle East
Abu Dhabi Cape Verde Dubai Egypt Gambia Israel Jordan Kenya Mauritius Morocco Namibia Oman Qatar Rwanda Seychelles South Africa Tunisia Turkey
Asia and Oceania
Burma China India Indonesia Japan Malaysia Maldives Nepal New Zealand Phillipines Singapore Sri Lanka Thailand Vietnam
Argentina Aruba Bahamas Brazil Canada Chile Colombia Costa Rica Cuba Ecuador Jamaica Mexico Panama Peru The Dominican Rep. USA