About US
Travellyze
Our cloud-based tourism analytics platform is designed and built to help you make smarter strategic and tactical marketing decisions.
Market Intelligence
The difference between guessing and knowing
These are uncertain and new times for travel and tourism and marketers cannot solely depend on their experience from the past or their intuition of what to expect in the future. Informed decisions require data-based insights and timely market intelligence makes the difference between guessing and knowing and the differences between spending and investing.
Our Story
"Travellyze was not designed to produce data, it was designed to produce answers and drive data-led tourism marketing strategies" - Henrik Koch, founder.
1
2014
A minister of tourism asked Danish tourism marketing expert Henrik Koch "What is my country's image among Nordic travellers?". This question launches Henrik into six years of meticulous research, trial and error to develop the innovative data capture methodology and complex analytics algorithms needed for the job. Thus Travellyze was born!
2
September 2020
The first version of Travellyze is released
3
March 2021
Travellyze was acquired by Interface Tourism, part of Europe's leading travel and tourism only marketing group ITG, with offices in Madrid, Barcelona, Paris, Milan, Amsterdam, Frankfurt, Munich and London.
4
November 2021
The platform is relaunched with an improved user experience, making it possible for everyone to use it, not only data scientists.
5
January 2022
The second wave of surveys is implemented. This allows Travellyze's data to have biannual updates.
6
March 2022
We launch the Report Marketplace and allow direct access to our platform: easy, quick and without intermediaries.
7
April 2022
Google Trends gets integrated into our platform
The survey
Our surveys are conducted in collaboration with recognized analysis bureaus in each market.
Representative cross section
The surveys are based on a representative cross section of people from the largest provider of panellists in the various markets. The gathered data has been weighted according to gender, age and geography, making the respondents representative of the market being investigated.
Selection of respondents
First, the panellists' demographics are registered. Then a simple and random selection of the market's inhabitants is drawn based on the demographics. These panellists then receive an online questionnaire that they answer via PC or tablet.
The respondents
The surveys encompass responses from a certain number of people over the age of 18, distributed reasonably across the markets' regions. The large size of our surveys ensures a high degree of statistical certainty but also ample opportunity for breaking down the background data.
Importing the survey data to the platform
After the survey has been conducted, a series of tests and checks are done to ensure that the data imported in the platform is accurate and corresponds to the survey results.
The data
The Travellyze database includes three kinds of data – which all includes a lot of different variables. All of our data can be combined and crossed, which gives almost endless possibilities to customise reports and find exactly the insights you need.
1
Destination image and perception
Empower your research with our image and perception analysis! Our platform includes perception, appeal, awareness and short term demand rankings, continent share of voice and average awareness index.
2
Travel behaviour
We know that understanding how your travellers behave is a key part of any market research. That's why we gather data regarding travel spending, holiday budgets, travel months, accommodation preferences, sources of inspiration, search and booking habits, sustainable travel habits and resilience to travel.
3
Demography
Understanding the demographics is key when defining your target markets and developing strategies. Dive into the gender, age, household structure, household income and education of your traveller.
Our platform
Travellyze holds a platform with a unique software that allows you to examine your audience in multiple ways - the true all in one tool
Cross-referencing
You can cross-reference information and analyse your audience according to a specific destination, hotel or airline
Graphic presentations
Graphics are a great ally when trying to understand complex data. You can present your insights in a variety of ways that will make your analyses look professional, such as premade bars, graphs and pies
Data Confidence Index
Using too many filters could affect the confidence level of your sample, that's why we will always let you know how reliable the sample you are analysing is.
Intuitive
You don't have to be a data scientist to use Travellyze! Our simple and easy-to-use interface allows you to access the data and insights you need, anywhere and anytime.
Our Clients
Join the leading travel brands who already has destination and travel behavior intel with Travellyze
© Travellyze. All Rights Reserved
Our website uses cookies to improve your experience.
Ok, don't show again