About US
Travellyze
We provide comprehensive reports and analytics to empower informed decision-making in the travel industry.
Market Intelligence
Our Vision
In a world where data is abundant, traveller choices constantly evolve, new behaviours emerge, and fierce competition increases, we are building the consumer insights tool for DMOs and travel brands, that help them position their destinations and attract the travellers they value the most, by providing market intelligence, pointing trends and giving data-driven recommendations.
Our Story
"Travellyze was not designed to produce data, it was designed to produce answers and drive data-led tourism marketing strategies" - Henrik Koch, Founder -
1
2014
A minister of tourism asked Danish tourism marketing expert Henrik Koch "What is my country's image among Nordic travellers?". This question launches Henrik into six years of meticulous research, trial and error to develop the innovative data capture methodology and complex analytics algorithms needed for the job. Thus Travellyze was born!
2
September 2020
The first version of Travellyze is released
3
March 2021
Travellyze was acquired by Interface Tourism, part of Europe's leading travel and tourism only marketing group ITG, with offices in Madrid, Barcelona, Paris, Milan, Amsterdam, Frankfurt, Munich and London.
4
November 2021
The platform is relaunched with an improved user experience, making it possible for everyone to use it, not only data scientists.
5
January 2022
The second wave of surveys is implemented. This allows Travellyze's data to have biannual updates.
6
March 2022
We launch the Report Marketplace and allow direct access to our platform: easy, quick and without intermediaries.
7
April 2022
Google Trends gets integrated into our platform
8
December 2023
We launched the Destination Report, a unique tool that allows destinations to craft holistic strategies based on their travellers perceptions and experience.
The survey
We perform a semestral extensive survey of over 20,000 leisure travellers yearly from a statistically representative sample reflecting the demographic makeup of the main European markets.
- How do you ensure a representative sample?The surveys are conducted among a fully strategically representative cross-section of 1,000-3,000 panelists from each market. To ensure that each market is properly represented, the gathered data is weighted according to gender, age, and geography.
- How do you select your respondents?First, the panellists' demographics are registered. Then a simple and random selection of the market's inhabitants is drawn based on the demographics. These panellists then receive an online questionnaire that they answer via PC or tablet.
- How is it distributed and why it matters?The surveys encompass responses from a certain number of people over the age of 18, distributed reasonably across the markets' regions. The large size of our surveys ensures a high degree of statistical certainty but also ample opportunity for breaking down the background data.
- In which markets do you run your survey?We perform our survey in 10 European countries: Spain, Italy, France, Germany, Denmark, Netherlands, Finland, Norway, Sweden, and the UK. We also aggregate data to compose two regional markets: the Nordic Countries and Europe.
Our products
Travellyze holds a platform with a unique software that allows you to examine your audience in multiple ways - the true all in one tool
Research Access
Investigate what is happening in your traveller's mind at your own pace and with your own resources.
Destination Report
A compass guiding you through a 360-degree strategy based on travellers perceptions from your European market of choice. It includes Strategic Focus Areas analysis, Brand Audit, Product Placement Audit, Distribution Audit and an Ideal Traveller Profile.
Destination Plus
An enhancement of the Destination Report, that allows you to add new audits to the main report, such as Connectivity, Media, Customer Satisfaction and more.
AdHoc Reports
We can help you design and implement ad hoc surveys to get specific data of any market of your interest.