UNIQUE RANKINGS
Now you can finally know where you stand on the traveller's mind!
We do not only get the data but we put it to work: we have developed a variety of unique rankings and indexes to help you understand a destination's position regarding awareness, perception, experience and revisitors analysis.
Rankings are one of the cornerstones of our value proposition.
That is why we have developed a variety of them to help you understand a destination's position regarding awareness, perception, experience, and revisitors analysis.
We have eight different rankings, each for understanding each aspect of a destination's perception
We have eight different rankings, each for understanding each aspect of a destination's perception
Image index:
Based on a comprehensive algorithm with three dimensions as points of reference: perception, experience, and awareness. Each of these three metrics make up the overall image ranking of the destination.
Destination Awareness Ranking:
How much does this segment know about this destination's tourism offering?
To evaluate destination perception we have three rankings:
I The Destination Perception describes how the destination is perceived by those that have not visited it yet.
II The Destination Appeal Ranking describes how many want to travel eventually to a destination.
III The Destination Short Term Demand ranks destinations by the proportion of travellers that want to travel in the next three years.
To evaluate destination perception we have three rankings:
I The Destination Perception describes how the destination is perceived by those that have not visited it yet.
II The Destination Appeal Ranking describes how many want to travel eventually to a destination.
III The Destination Short Term Demand ranks destinations by the proportion of travellers that want to travel in the next three years.
In case you want to evaluate experience, these three will help you:
I The Destination Experience shows how is the destination perceived by those that have visited it. Is it a good or bad perception?
II The Visitation Ranking is a proxy for a market share. Compare it to your competitors to get insights on this.
III The Revisitors Ranking allows you to see how many would like to go back to the destination
II The Visitation Ranking is a proxy for a market share. Compare it to your competitors to get insights on this.
III The Revisitors Ranking allows you to see how many would like to go back to the destination