Partner Chris Pomeroy on stage at WTM 2020

Interface Tourism has not missed a single edition of WTM London for over 20 years and they are not going to start now, just when they have so much news and so many useful insights to share with friends and colleagues from around the world. To get in the right frame of mind for this virtual edition of WTM, Interface Tourism's, Chris Pomeroy on Thursday 5th November will discuss the very latest ways to use data, big and small, to design effective PR strategies in a constantly changing business climate.

At the discussion, together with Nick Cooper, Commercial Partnership Supervisor, North America & UK at HolidayPirates Group, Chris will go through how using data and intelligent PR to drive sales in the current climate' and how this will look at the ever-growing and intrinsic relationship between data and storytelling.

Drawing on client examples and hearing from Nick Cooper, they will explore how the increasing use of data in PR is steering strategies and campaigns and how data-led PR is the most accurate, cost-effective way to ensure sales in this challenging time.

Over the last 30 years Chris has designed and implemented promotional strategies in Spain and Portugal for over 50 leading travel brands.

Join their talk and the PR summit here: https://london.wtm.com/visit/Visitor-registration/