Market intelligence project for Andalucia

The aim is to gather insights about the destination's awareness as well as the Nordic and Dutch travelers' perception and experience of Andalucia – to present an updated traveler profile of Andalucia's target group(s) in the Nordics and Netherlands. As part of the market intelligence report, Related Intel and Interface Netherlands will also present recommendations for future marketing activities based on insights from the survey.

The data is gathered as part of Travellyze's yearly market intelligence survey, which is based on a representative cross-section of Nordic and Dutch citizens. The data includes geographic and demographic characteristics of Andalucia travelers as well as their booking- and travel preferences.

Furthermore, this year's survey also includes questions about how COVID-19 has affected and will affect people's travel behavior.

All data will be presented for both those showing interest in Andalucia AND those showing interest in Spain – to compare differences and similarities.