At Travellyze, we are committed to continually evolving and improving our platform to meet the growing needs of the travel industry. Our latest update introduces powerful new features and upgrades designed to provide you with even deeper insights, helping you refine your destination strategies with precision. From a more dynamic visualization experience to comprehensive audits, our platform now offers everything you need to understand your destination's performance in today's competitive landscape.
Here are some of the most exciting features from this update:
Destination Report: Visualizing Iconic Insights
You can now visualize our most iconic report directly on the platform. The Destination Report offers a full 360-degree strategic view of your destination, grounded in the perceptions of European travellers of your choice. This tool allows you to run searches based on your destination, competitor analysis, specific data waves, and user personas, offering a truly customizable and data-rich approach to tourism strategy.
Breaking Down the Destination Report: A Comprehensive Perspective
Each module of the Destination Report delivers unique insights into your destination, ensuring you can make informed, data-driven decisions.
- Strategy Module: This module helps you allocate resources more effectively by identifying where to focus your marketing, product development, and placement strategies. It also uncovers key areas for improvement and identifies your Ideal Traveller Persona for targeted outreach.
- Brand Performance Module: Compare your destination’s awareness, perception, and overall experience against competitors. This module identifies key factors that influence travellers, allowing you to position your brand to meet their expectations.
- Destination Positioning Module: Understand the channels that inspire travellers and dive deep into their booking preferences. Leverage this data to position your destination strategically, enhancing visibility and appeal.
- Product Development Module: Gain insights into travel drivers, barriers, and user flow to better tailor your products to specific markets. This module offers a detailed understanding of your product’s performance in a highly competitive landscape.
Destination+ Audits: Taking Insights to the Next Level
We are excited to introduce two brand-new audits as part of the Destination+ offering:
- Experience Audit: This audit focuses on the movement patterns of tourists within your destination. It identifies popular attractions, crowded areas, and potential bottlenecks, helping you optimize the visitor experience and improve tourist traffic management.
- Media Audit: With this feature, destinations can now assess their coverage in online media in specific markets. Using data from scrapers that gather relevant information, this audit allows you to evaluate your destination's presence and positioning across digital media platforms.
Advanced Research: Deep-Dive into Data
While the platform has evolved, you can still access Advanced Research in the same way as before. This section offers full access to the complete range of demographic, behavioural, and perception data you rely on, providing you with the most robust insights to fuel your research and strategy.
With these exciting new updates, Travellyze remains your go-to platform for uncovering in-depth insights into destination performance, traveller preferences, and industry trends. Stay ahead of the curve by leveraging the Destination Platform to drive growth and optimize your strategy. Create your free user today!