What drives Norwegian travellers to embark on new adventures and explore the world? This comprehensive analysis uncovers their preferences, spending habits, sources of inspiration, and travel motivations.
What motivates Swedish travellers to pack their bags and explore the world? Discover how understanding their travel behaviour can help you create irresistible offerings and gain a competitive edge in the tourism industry.
Backpacker Travellers embody the spirit of adventure. This article uncovers their demographics, inspirations, motivations, and behaviours, equipping destinations with the insights needed to connect with this dynamic audience.
These travellers are deeply motivated by opportunities to connect with history, arts, and local traditions. These travellers are deeply motivated by opportunities to connect with history, arts, and local traditions.
Adventure and adrenaline form the core of the Sports Traveller. This article explores the demographics, travel inspirations, motivations, and behaviours that define this active and ambitious traveller.
Urban landscapes, rich with history, art, and culture, draw a unique type of traveller—the European City Explorer. In this article, we dive into the demographics, inspirations, and preferences that define this urban-loving traveller.
As we release the August 2024 Data Wave, it’s clear that European travellers are evolving in their preferences, budgets, and behaviours. In this article you will find key year-over-year (YoY) trends, based on the insights from or latest data wave.
Our latest update introduces powerful new features and upgrades designed to provide you with even deeper insights, helping you refine your destination strategies with precision.
Designed to deliver comprehensive insights into your destination’s online media coverage, Media Audits leverage advanced technology to offer a detailed analysis of how your destination is perceived and discussed across various media platforms.
In this article, we delve into the demographics, inspirations, travel drivers, and behaviours that define Foodie Travellers, offering insights that can help cater to their appetites for exceptional culinary adventures.
Discover the rise of sustainable tourism and how travellers are minimising environmental impact while supporting local communities. Learn about sustainable travel behaviours, market trends, and industry opportunities.
In this article, we delve into the insights and characteristics of Dutch travellers, shedding light on their demographic profiles, travel inspirations, preferred catalysts and enablers, and distinctive travel behaviours.
In the realm of travel, there exists a dynamic segment of people who seek adventure and intense activities during their holidays. We have defined this travel persona as the Active Traveller.
In this article, we'll use our data to break down who these luxury travellers are, what they like, and how they travel. So, let's dive into the world of luxury travel and discover its secrets together.
The new year is here and everyone is setting goals and developing strategies to grow in 2024. We just wrapped up the analysis of our January survey and our data scientists found some exciting 2024 travel trends.
In the ever-evolving world of travel, staying ahead requires more than intuition—it demands data-driven decisions. Destination Reports emerge as the key to unlocking the full potential of your destination marketing strategy.
In this blog, we will unravel the trends shaping the travel landscape in 2023. Explore destination surprises, catalysts driving decisions, and the global impact of inflation on travel dynamics.
In this blog, we delve into the profile of the European traveler during this season, exploring their travel decisions, sources of inspiration, and destinations that capture their attention.
In this blog, we will analyze the sustainable behavior of European travelers, considering the following markets: Spain, France, Germany, Italy, the Netherlands, the Nordic countries, and the United Kingdom.
In this blog post, we'll delve into the latest trends and insights from the new survey, shedding light on how travellers are shaping their journeys. Let's explore the fascinating data.
In this blog article, we will explore the Top 3 cultural traveler-generating countries in Europe. Join us as we delve into the factors influencing their travel decisions and uncover the key drivers behind their wanderlust.
Summer holidays are finally here! Gain valuable insights into European travelers and their holiday experiences. Explore in-depth demographic data, analyze travel behavior, and uncover a treasure of information. Discover more by delving into our blog!